My logo for the archive consists of purple palm trees with a large yellow circle in the background. The general design of the logo is meant to depict the island that Prospero and his daughter Miranda are stranded on. I chose these colors because purple is commonly associated with magic and yellow often represents forgiveness and new life. These are major themes of The Tempest and therefore I found it necessary to integrate them into the logo. I chose the font Yellowtail because I believe it looks whimsical, which is the overall tone of the Nashville Shakespeare’s Festival interpretation of The Tempest.
In my mockup, I placed this logo in the top right corner and once again used the font Yellowtail for the heading. As for the rest of the layout, I tried to hone in on the design principles of contrast, repetition, alignment, and proximity. For contrast, I incorporated two other fonts along with Yellowtail. I used the simple Marion font so that the longer sections of text in the body are easier to read and Bebas Neue for subheadings and the menu bar. For repetition, I kept the color scheme consistent. The menu bar and the palm trees within the logo are the same color (R:188 G:178 B:186) so they blend together to look cohesive. The body of the content page is a few shades lighter, but remains within the color scheme (R:245 G:241 B:242). As for alignment, I aligned the main heading to the left and the logo to the right. The second heading under the navigation bar is centered with a description also centered below it. However, below this second heading I staggered the alignment of photos and their matching descriptions to prevent the page from looking too repetitive and therefore dull. This strategy also allowed me to increase the proximity between the descriptions and the corresponding pictures so the information does not appear cramped together or overstimulating. I believe that organizing the content in this way creates a perfect medium between these two extremes.
I believe that both my site design and logo will appeal to all potential audiences. Although it is specific to the Nashville Shakespeare Festival, the content is arranged and presented in a fashion that is universally applicable, as it is easy to navigate and well organized. Furthermore, I think that the content specific to Nashville should all be contained within the “OneC1ty” content page that focuses on the venue. In doing so, we as the site designers will improve our chances of the audience being able to take the information provided by the archive and compare it to a larger variety of The Tempest productions rather than simply other productions in Nashville. By utilizing all of these elements and design principles and incorporating them into the site layout, we will be better serving the purpose of this archive as a whole.